Geta Asfaw
President, Ababa & Company - Colorado
McDonald's Franchisee
Former President of the Black McDonald's Owners Association
Denver City Park Alliance Board - Secretary
Featured in the recently published
Making it in America
Conversations With Successful Ethiopian American Entrepreneurs by Peter Gebre; an excerpt quote is below:
"
...that a man like me, coming all the way from Ethiopia, has not only earned three college degrees, but employs over four hundred people, and owns and operates a multi-million dollar business.only in America, what a country! ..."
Articles on Geta Asfaw:
McDonald's advertising campaign targets Denver minorities
Nation's Restaurant News
Feb 9, 1998 by Gregg Cebrzynski
"... Geta Asfaw, who owns four restaurants and is former president of the Black McDonald's Owners Association, said he'd like to see more programs for children.
"We want to give more emphasis in terms of education, giving scholarships to minority teenagers," he said.
Asfaw said the campaign is the minority owners' way of sharing their success with the community, but he also views it as mutually beneficial: Blacks and Hispanics gain through whatever programs and events are held and see McDonald's as a benefactor. That increases their brand loyalty, solidifying and, it is hoped, increasing market share for the chain.
It was important, Asfaw said, to hire a minority agency to handle the campaign.
"They're part of the minority community," he said. "They take the market very seriously. We're very pleased with them. What will happen six months from now, I don't know." ..." read full
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